AutoHeaven CRM
Dealership CRM tying vehicle inventory, multi-channel leads, test drives, and financing into tiered commissions.
Client
AutoHeaven Dealership Group
Industry
Automotive Retail
Year
2024
Services
4 disciplines
The Challenge
A used car dealership managed inventory on whiteboards, leads on paper, and sales follow-ups manually. Cars sat on the lot too long, and salespeople lost track of interested buyers. There was no visibility into lead conversion rates or salesperson performance.
Our Solution
We built a dealership CRM covering inventory, lead management, test drive scheduling, financing, and sales closure—all tied to commission tracking. Every vehicle, lead, and sale is tracked from first contact to final handover.
Our Approach
We designed a multi-channel lead ingestion system that captures inquiries from the website, walk-ins, and phone calls into a unified database. Automated follow-up sequences engage leads based on their status. The commission calculator uses tiered logic based on unit count and gross profit.
The Impact
Average days on lot reduced from 75 to 42 days. Lead conversion rate increased from 12% to 22%. Salesperson accountability improved with zero lost leads. Monthly sales volume increased by 35%.
Measurable Results
75 → 42
Days on Lot
12% → 22%
Lead Conversion
Zero
Lost Leads
+35%
Sales Volume
Key Features
Vehicle inventory with photos, specs, pricing, and history report
Lead capture from website, walk-in, and phone (unified database)
Automated follow-up sequence (email/SMS) based on lead status
Test drive scheduling with digital checklist and feedback
Financing application tracking with lender status updates
Sales closure with digital contract generation (e-signature)
Commission calculator (tiered: unit count + gross profit)
Services
Tech Stack
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