EasternArt Handicrafts
Unified retail POS and customer loyalty CRM syncing physical store inventory with WooCommerce APIs.
Client
EasternArt Boutique Handicrafts
Industry
Omnichannel Retail & eCommerce
Year
2024
Services
4 disciplines
The Challenge
A handicraft retailer sold in-store (physical POS) and online (via phone/WhatsApp). Inventory was not synchronized—overselling was common. Customer loyalty was tracked on paper, making repeat customer marketing impossible and leading to frustrated customers who found items out of stock.
Our Solution
We built a unified retail management system: in-store POS, customer loyalty, inventory synchronization, and basic eCommerce integration. The system syncs stock across all channels in real-time, preventing overselling and enabling a seamless customer experience.
Our Approach
We designed a touch-optimized checkout for in-store sales with split-tender support. The loyalty engine tracks purchases and awards points redeemable at checkout. API sync with WooCommerce ensures online orders update physical store inventory instantly.
The Impact
Multi-channel stock accuracy improved from 70% to 99%. Repeat customer rate increased by 25% through the loyalty program. Inventory holding cost reduced by 18% with better turnover tracking. Staff checkout speed improved by 40%.
Measurable Results
70% → 99%
Stock Accuracy
+25%
Repeat Customers
-18%
Inventory Cost
+40%
Checkout Speed
Key Features
Touch-optimized checkout for in-store sales with split-tender support
Customer database with purchase history and loyalty points system
Birthday/SMS marketing campaigns
Multi-location stock (store + warehouse) with low-stock alerts
Purchase order generation
API sync with WooCommerce/Shopify for order import and fulfillment
Services
Tech Stack
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