PhoneMart eStore
Custom high-speed electronics eCommerce platform with Elasticsearch product comparisons and PCI-compliant checkout.

Client
PhoneMart Electronics
Industry
Consumer Electronics eCommerce
Year
2024
Services
4 disciplines
The Challenge
An online mobile phone retailer needed a fast, scalable eCommerce platform with product comparisons, reviews, secure checkout, and order tracking. Off-the-shelf platforms couldn't handle the complex spec comparisons needed for electronics, and site speed was a major concern.
Our Solution
We built a complete eCommerce website from scratch—no off-the-shelf platform—tailored for electronics with rich product specs, side-by-side comparison tool, customer reviews, and seamless checkout. The site loads in under 2 seconds.
Our Approach
We integrated Elasticsearch for advanced product filtering by brand, price range, specs, and stock status. The dynamic spec comparison engine lets customers compare up to 4 products side-by-side. PCI-compliant payment gateways ensure secure checkout, and the admin dashboard provides real-time inventory and order management.
The Impact
Online sales increased 120% in the first year. Average order value grew 18% through upsells and the comparison tool. Site loads in under 2 seconds with optimized ASP.NET Core and caching. Customer returns reduced by 25% thanks to better product information.
Measurable Results
+120%
Online Sales
+18%
Average Order Value
<2 seconds
Site Load Time
-25%
Customer Returns
Key Features
Product catalog: brand, model, specs (RAM, storage, camera, battery), images, price
Advanced search: filter by brand, price range, specs, in-stock via Elasticsearch
Product comparison: side-by-side up to 4 products
User reviews and ratings with verified purchase badge
Shopping cart with save-for-later
Secure checkout: SSL, PCI-compliant payment gateways
Order tracking: order status, shipping updates, history
Services
Tech Stack
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