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PhoneMart eStore

Custom high-speed electronics eCommerce platform with Elasticsearch product comparisons and PCI-compliant checkout.

PhoneMart eStore

Client

PhoneMart Electronics

Industry

Consumer Electronics eCommerce

Year

2024

Services

4 disciplines

01

The Challenge

An online mobile phone retailer needed a fast, scalable eCommerce platform with product comparisons, reviews, secure checkout, and order tracking. Off-the-shelf platforms couldn't handle the complex spec comparisons needed for electronics, and site speed was a major concern.

02

Our Solution

We built a complete eCommerce website from scratch—no off-the-shelf platform—tailored for electronics with rich product specs, side-by-side comparison tool, customer reviews, and seamless checkout. The site loads in under 2 seconds.

03

Our Approach

We integrated Elasticsearch for advanced product filtering by brand, price range, specs, and stock status. The dynamic spec comparison engine lets customers compare up to 4 products side-by-side. PCI-compliant payment gateways ensure secure checkout, and the admin dashboard provides real-time inventory and order management.

04

The Impact

Online sales increased 120% in the first year. Average order value grew 18% through upsells and the comparison tool. Site loads in under 2 seconds with optimized ASP.NET Core and caching. Customer returns reduced by 25% thanks to better product information.

Measurable Results

+120%

Online Sales

+18%

Average Order Value

<2 seconds

Site Load Time

-25%

Customer Returns

Key Features

Product catalog: brand, model, specs (RAM, storage, camera, battery), images, price

Advanced search: filter by brand, price range, specs, in-stock via Elasticsearch

Product comparison: side-by-side up to 4 products

User reviews and ratings with verified purchase badge

Shopping cart with save-for-later

Secure checkout: SSL, PCI-compliant payment gateways

Order tracking: order status, shipping updates, history

Services

Custom eCommerce ArchitectureElasticsearch IntegrationDynamic Spec ComparisonPCI-Compliant Checkout

Tech Stack

ASP.NET CoreSQL ServerStripe/PayPalElasticsearch

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