PLICL Website + CRM
Corporate website and policyholder CRM digitizing services for a 100+ year-old life insurance enterprise.
Client
Postal Life Insurance Company (PLICL)
Industry
Life Insurance & Financial Services
Year
2024
Services
4 disciplines
The Challenge
Postal Life Insurance Company—over 100 years old with millions of customers—had a static website disconnected from their policyholder data. Customers called for every inquiry. Agents had no online portal. Claim resolution was slow, and policy lapses were common due to missed premium reminders.
Our Solution
We rebuilt their corporate website and integrated it with a policyholder CRM featuring customer portal and agent portal. The system digitizes the entire policyholder journey from product discovery to claim resolution.
Our Approach
We architected an enterprise web platform with Redis caching for performance, integrated with legacy mainframe systems via API for real-time policy data sync. The customer portal provides self-service for policy summaries, premium due dates, claim status, and payment history.
The Impact
Customer call volume reduced by 40% with self-service portal. Claim resolution time dropped by 35% through online submission and tracking. Agent productivity increased 30% with real-time performance data. Policy lapses reduced by 15% through automated premium reminders.
Measurable Results
-40%
Call Volume
-35%
Claim Resolution
+30%
Agent Productivity
-15%
Policy Lapses
Key Features
Policy product catalog with calculators (premium, maturity, loan value)
Branch locator with maps and customer testimonials
Customer portal: policy summary, premium due date, claim status, payment history
Agent portal: leads, commission statements, performance dashboard
Claims processing with document upload and status tracking
Integration with legacy systems via API (policy data sync)
Services
Tech Stack
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