SabziMandi App

The Challenge

Fresh produce supply chains have high waste (30-40%) due to mismatched supply and demand. Farmers don't know demand; retailers don't know supply. Existing apps focus on consumers, not B2B. Middlemen take significant margins, reducing farmer income.

Our Solution

We built a B2B eCommerce platform connecting farmers directly to retailers—restaurants, grocery stores, hotels—with real-time inventory, order scheduling, and delivery tracking. The dynamic surplus pricing engine adjusts prices based on supply levels to minimize waste.

Our Approach

We architected a real-time inventory lock system preventing overselling while farmers list today's harvest. The dynamic pricing engine adjusts prices based on surplus levels. Delivery tracking includes driver location, ETA, and proof of delivery photos. Analytics dashboards help farmers understand what sells best and when.

The Impact

Food waste reduced by 30% through better supply/demand matching. Over 200 farmers and 500+ retailers onboarded in the first 6 months. Farmer income increased 25% through direct sales with no middlemen. Retailer procurement time dropped from hours to minutes.